About meGreat user experience is my passion. Experience, focus and a relentless drive for quality.
27 years of experience. UX design, product strategy, architecture, development and testing. A UX Architect who can communicate effectively with business executives, managers, developers and end users.Solid experience applying user-centered design to strategy, research, design, tactics and execution. I love moving products from ok to outstanding.
UX Publisher/Content Strategist – BC Govt
I worked on a team transforming the B.C. government web site to be more focused, effective and usable for citizens, businesses and the other agencies. I worked with multiple ministries to analyse and refactor web content to improve its quality and usefulness for target audiences. As part of transformation, we trained subject matter experts and reduced ongoing maintenance.
Design/Dev Architect – Playswell, LLC
Design/Dev Architect – BC Govt
I worked with the BC Ministry of Forests, Lands and Natural Resources to migrate land use plans. I created an elegant interface and architecture to collect, collate and curate thousands of disorganized documents to create usable, structured data and web pages.
Founder, UX Architect – Dynamic Karma, Inc
Dynamic Karma, Inc is my software firm providing User Experience design, software architecture, and consulting services to clients. My work designing & building successful products, web sites and apps has been considered outstanding by clients ranging from leading Fortune 500 tech leaders to small local firms. Experience, focus and a drive for quality have resulted in world class utilities (After Dark, Magic, PowerDrawers), web browsers (Netscape) and contract work for ShareThis, Microsoft, AOL & others.
Software Architect, UX Design – Neverblue, Inc
Neverblue, Inc is a leader in web advertising/lead generation. I helped them redesign and improve a web-based user engagement system to expand customer reach and open new profit centers. UX/coding.
Software Architect – AddonX, Inc & CloverPoint
I partnered with CloverPoint Cartographics, Inc to help a startup (AddonX, Inc) to produce an innovative web and desktop file sharing system. We came up with a unified technical and UI design that worked across multiple browsers and the desktop.
Founder, UX/Software Design – Moment USA Inc
Moment USA, Inc, is a silicon valley startup that was built around my patent pending inventions and acclaimed UX designs for a web-based app to improve social media aggregation, community building and engagement around personal media. UX Design/System Architect/Tech Lead.
Software/UX Designer – MicroDivision, Inc
MicroDivision, Inc is a NY-based software firm that sought my help in a new product idea. I designed their web-based interactive video help system after identifying a viable market, engagement system, software components and technical requirements. My design was a ground-breaking web 2.0 multimedia help system that monetized the connection between learners and experts. My role included market analysis, UX design, system design & technical development.
Software Architect/UX Design – Mercurial Communications, Inc
I was key to securing high-profile contracts for $11M worth of business from Microsoft, AOL & Netscape to help Mercurial grow from a small company. As full-time Chief Architect, I was key to fulfilling those contracts, designing products, building teams, UX/UI design, client liaison/presentation, coding and overseeing a large team.
Software/UX Design & Dev – Software Dynamics, Inc
Software Dynamics, Inc was my consulting company designing products for the general public and high-profile clients such as Microsoft, Atomic Energy Canada, HP. I designed and built successful desktop software including several world-class award winning products. Duties: UX Design, coding, presentation
UX Developer – Atomic Energy Canada (Canadian govt)
I worked in ADAPT (Advanced Decision Aids & Productivity Tools) designing leading edge software for mission and life-critical applications. Projects included a nuclear emergency safety system, interactive animated multimedia, a risk management analysis tool and a visualization tool for high energy food irradiators. My unique design for Nuclear Emergency Safety was a high-stakes project that won international acclaim. The system combined real-time monitoring, reactor simulation and procedure walk-throughs to pro-actively assist in the safe handling of nuclear emergencies.
User Experience: The Ultimate Guide to Usability
Ensuring that I am following the latest best practices in User Experience Design, Contextual Inquiry, Personas, User Stories, testing and iterative improvements.
Fanshawe College, Controls Engineering Technology
control systems, robotics, electronics, embedded programming, machine code & high level programming, graphics
1986-87 Winner 1st Prize – Society of Manufacturing Engineers RI/SME University level North America-wide Robotics Competition
1985 Winner of 2nd Prize in DPMA/ACFOR Tomorrow’s Innovators contest Fourier Analysis Tool
- User Experience/UI Design
- Documentation & WordPress
- System/Technical Design
- Graphics/Audio/Video Tools
- Self Starter/Team Player
- Visual Studio/C++
How I Solve Design ProblemsDiverse Problems > Elegant Solutions > Powerful Results
A few samples of my work. Click on a slide to see the professional approach you can expect when I work for you.
Portfolio of Products & Sites I Designed
After Dark Screensaver product line
I designed the After Dark product line, the award-winning products that turned screensavers into a massively profitable business. #1 selling software product worldwide. Great design can expand and even create new markets. As User Experience and Tech Architect, I had responsibility over every aspect of development. Methodical iterative improvements to user-centered design allowed our products to maximize customer satisfaction and profits. After Dark became influential in software design, a pop icon featured in TV shows, comics and movies. UX Design, Team Lead, public speaking/presentation.
UpLevel MA Training System
I developed UpLevel, the first web system to systematically streamline and improve how real world skills are taught. As owner of a martial arts studio, I’ve done 14 years of research into improved training methods while improving my coaching skills. UpLevel is a unique data-driven UX system (like Khan Academy for real world skills), linking attendance, task lists, training plans, videos and assessments in a feedback loop. Metrics show that student scores, satisfaction and retention are greatly improved while instructor workload is vastly reduced.
Moment Personal Media Web System
Moment was a system that unlocked more value from personal media while creating lucrative e-commerce opportunities. It was a scalable client-server engagement platform, site and app based on my patent-pending inventions, adding value and meaning to media, story-telling and social connections. It inspired former execs from Adobe, Second Life, DivX and LucasArts to get involved and acclaim from luminaries such as Apple founder Steve Wozniak. Funding issues kept the product from reaching market, but a lot was learned about design, startups, testing, web-based dev, VCs and team management. UX/UI Design, Tech Design, Team Lead.
Microsoft Utilities and Connection Wizard
As Windows XP was getting ready for launch, Microsoft gave me creative license to dream up innovative tools and utilities to enhance and draw attention to the new operating system. I created crowd-pleasing utilities to engage users with the improved desktop user experience. Since the apps were very successful with many millions downloading them, Microsoft contracted me to make updated versions and lead dev on the Microsoft Connection Wizard to help people use Windows Messenger and videoconferencing.
Duties: UX/UI Design, Win32 coding, Messenger API, testing
- Microsoft Corp
Playboost Customer Engagement Web App
I helped Neverblue redesign Playboost as a web-driven client-side app to increase user engagement with online games. The UX redesign gave it much more reach, a desktop presence and allowed expansion into a more profitable game center. I worked with their product and dev team to build & test the new engagement app.
Netscape Web Browser, Pointcast media app & AOL projects
I was sought out by AOL to design/redesign several high profile projects including the influential Netscape web browser. I was instrumental in getting the contracts, UI/UX design, building the team and overseeing testing as well as being a trusted contact point for top AOL executives. The success of the browser work lead to many other AOL projects such as a reimagined Pointcast, Netscape App Installer, AIM toolbar and the AOL PC. System Architect, UI Design, Tech Lead, Bus development.
- America Online
Web site & Branding Vital Body Healing & Training
Vital Body is a local business offering various massage services, yoga and personal training. I was tasked with refocusing the brand and designing &building a site that reflected how their services related to customer needs. Metrics show improved customer acquisition, retention and cross-marketing.
PowerDrawers User Experience Utility
PowerDrawers is an award-winning utility that I designed and built to improve the user interface of Microsoft Windows. It offered many enhancements to streamline workflows on everyday tasks on the Windows desktop.
Winner – PC World – Best Utility – World Class Award, Windows Magazine – Best in Class
Duties: UX/UI Design, Tech Lead, Win32, C++
Operation: Inner Space Action Game
Inner Space is a highly acclaimed Windows action game sold to the general public. It shows the importance of user experience over eye candy. My UX design and adaptive game play system allowed the deceptively simple 2D game to amaze users and last the test of time. It is unique in still being played and purchased in its initial form 20 years after initial release. Its success was the result of careful analysis, data collection, and iterating to improve the experience for customers.
Duties: UX/UI Design, Tech Lead, animation, sound design, C++
Gillian Ruemke-DouglasUX Content Strategist, CSNR
A clear communicator, Bill is a trusted member of our user experience team who can handle both the technical and written side of content management. Clients feel well taken care of and he’s been able to navigate through the needs of a variety of perspectives to deliver a solid product.
Larry McJunkinRose City Software
In all the projects on which we worked together, Bill's contributions were never anything less than perfect.
John RafuseGlobal Biz Development
Bill always produces world class products and software. He IS the resource for Windows products and utilities.
Aaron GreengrassSenior DevOps Engineer, Sys Admin
I enjoyed working with Bill, and would do so again. He's very good at actual development and team integration. He's one of the professionals, and it shows in the way he gets the work done.
Ryan FransenSenior Dev, KIXEYE
Bill has an exceptional ability to turn a concept into something spectacular - A true software visionary. Bill continues to be at the top of his game, inspiring those around him.
Mark HowPlaySwell Co-founder
Bill takes big complex problems & creates innovative, effective, scalable, solutions. He has deep, powerful insights into design and UX.
Bill has the capacity to embrace strategy and brand, and embed them in products. He executes efficiently with a great attitude that allows for intelligent evolution.
Joel DiamondAssoc of Software Professionals
Bill authored massively successful apps in the 90s and later did great work with us for Microsoft and Netscape. His creativity and innovative creative skills are superlative to anyone I've come across.
Victoria, BC V8Y 1S9
Bill’s UX Case Studies
bill A T dynamickarma D O T com