About meGreat user experience is my passion.
Experience, focus and a relentless drive for quality results.
27 years of experience. UX architecture, design, strategy, prototyping and dev. A UX Architect who communicates effectively with executives, managers, developers and end users.Solid experience in US/Canada applying user-centered design to strategy, research, design, tactics and execution. I love moving products from ok to outstanding.
UX Architect/Consultant – Dynamic Karma
Collaborated with large (Fortune 500) to small clients as a UX Architect/Consultant. Designed products, User Experience and System Architecture for desktop, web and media engagement systems, including world class apps (After Dark, PowerDrawers), web browsers (Netscape) and other web/desktop products for ShareThis, Microsoft, AOL Time Warner & others. UX Design, System Architect, Team Lead.
Design/Dev Architect – Swell, LLC
Designed UI & dev interface to deploy monetized syndicated video components within 3rd party & in-house applications for Swell, a San Diego-based startup focused on monetizing syndicated video around a trust network to enhance consumer purchase cycles. Created web API to integrate with other apps. Contributed to both design and business plan.
UX Content Strategist – BC Govt
Transformed parts of the B.C. government site into a new, modern framework while improving the user experience, information architecture and clarity of content. Improved site quality, usefulness, and maintainability for both citizens and the public sector. Researched more than a dozen government programs to audit, rewrite and redesign content to improve the UX.
UX Design/Dev Architect – BC Govt
Simplified migration and curation of land use plans for B.C. Ministry of Forests, Lands and Natural Resource Operations. Designed efficient interface to collect, collate and organize thousands of disorganized documents into usable data and clean web pages.
UX/Software Architect – Moment USA Inc
A silicon valley startup built around my innovative designs. Created acclaimed patent pending inventions and UX designs to improve social media aggregation and storytelling. Raised funds and validated designs with tech luminaries to improve engagement around personal media. User Experience Design, System Architect
UX/ Software Architect, Design – Neverblue, Inc
Neverblue is a leader in web advertising/customer acquisition. Redesigned and improved a web-based user engagement system to expand customer reach and open new profit centers. UX design & dev.
Software/UX Architect – AddonX, Inc & CloverPoint
Designed and built an innovative web file sharing system in conjunction with CloverPoint for AddonX, Inc. Simplified a unified interface design that functioned across multiple browsers and the desktop.
UX/System Designer – MicroDivision, Inc
MicroDivision is a NY-based software firm. Defined their audience segments and designed a web-based interactive video help system. Designed a Web 2.0 multimedia help system with a unique monetizing interface to connect learners and experts. UX/UI Design, Sys Architect
System/UX Architect – Mercurial Communications, Inc
Brought in high-profile contracts for $11M worth of business from Microsoft, AOL & Netscape to help build Mercurial from a small dev company. My role was key to strategy, UX Design and Sys Architect on major projects. Team builder, UX Architect, Executive liaison
UX Design & Dev – Software Dynamics, Inc
Software Dynamics was my consulting company. Designed products for the general public and high-profile clients such as Microsoft, Atomic Energy Canada and Hewlett Packard. Designed and built successful software including several world-class award winning products. UX Design, Sys Architect, Presenter.
UX Developer – Atomic Energy Canada (Canadian govt)
Designed world class software and multimedia for mission and life-critical applications while in ADAPT dept (Advanced Decision Aids & Productivity Tools). Designed a risk analysis tool, interactive multimedia and an internationally acclaimed safety system design for nuclear reactor operators. UX/UI Design, multimedia designer.
Ongoing Design & Dev Training
Do a yearly UX refresher (User Experience: The Ultimate Guide to Usability) to stay current with the latest best practices in UX Strategy, Design, Contextual Inquiry, Personas, User Stories & iterative improvements.
Fanshawe College, Controls Engineering Technology
control systems, robotics, electronics, real-time programming, graphics, iterative feedback loops
1986-87 Winner 1st Prize – Society of Manufacturing Engineers RI/SME University level North America-wide Robotics Competition
1985 Winner of 2nd Prize in DPMA/ACFOR Tomorrow’s Innovators contest Fourier Analysis Tool
- User Experience Architect/Strategy
- UX Analysis/Research
- User Journeys/Red Routes
- Graphics/Audio/Video Tools
- Disciplined but Fun
- Flexible Team Player
My Process To Solve Design ProblemsMy Case Studies show my approach to user-centered design.
Click on a slide to see the professional process I followed for diverse design problems.
Portfolio of Products & Sites I Designed
UpLevel MA Training System
Designed UpLevel, the first web system to systematically streamline and improve how real world skills are taught. The mobile-first responsive site is based on ten years of research into improved physical training methods. UpLevel is a unique data driven UX system, like a ‘Khan Academy’ for physical skill training. Metrics show that student scores, satisfaction and retention are greatly improved while instructor workload is vastly reduced.
Vital Body Healing & Training
Vital Body is a business offering various massage services, yoga and personal training. I was tasked with creating a new, focused brand image as well as designing & building a mobile-first responsive site. The site needed to reflect how their services related to customer needs holistically. Metrics show improved customer acquisition, retention and cross-marketing.
After Dark Screensaver product line
Lead Designer of User Experience for After Dark, the award-winning #1 selling software product worldwide with responsibility over every aspect of design and dev. Created a massively profitable screensaver market with products serving 200M+ users where none existed before. Commitment to user-driven iterative improvements drove our products to the highest customer satisfaction and profitability. Developed confidence in the power of great design, teamwork and execution while making an influential product that was a pop icon featured in TV shows and movies.
Moment Personal Media Web System
Designed Moment, a web-based app/platform to humanize and monetize social media sharing with e-commerce. My patent-pending inventions were at the core of the scalable client-server engagement platform. The app added value and meaning to media, story-telling and social connections. It inspired former execs from Adobe, Second Life, DivX and LucasArts to be involved and acclaim from luminaries such as Apple founder Steve Wozniak.
Microsoft Utilities and Connection Wizard
Designed and built successful applications for Microsoft to enhance the launch of new Windows versions, engage users and showcase improved desktop user experience features. Based on the widely successful use of these apps, designed the Microsoft Connection Wizard to communicate benefits, troubleshoot problems and ease users into videoconferencing features of Windows and Messenger.
- Microsoft Corp
Operation: Inner Space Action Game
Designed Inner Space, the first action game for Windows. Inner Space was highly acclaimed and nominated for several awards based on its focus on user experience over eye candy. Designed the UX and adaptive play system based on psychology, user-centric analysis, simple game mechanics and iteration. The oldest game still bought and used in original form (20+ years after initial release).
Netscape Web Browser, AOL Time Warner projects
Designed several high profile web and desktop-based projects for AOL Time Warner including a redesign of the Netscape web browser. Brought in $11M in contract work. Led UX/UI design, team-building, and was trusted liaison for AOL Time Warner executives. Led design on many smaller design projects such as AIM toolbar, AOL PC, a re-imagined Pointcast and Netscape App Installer.
- AOL Time Warner
PowerDrawers User Experience Utility
Designed PowerDrawers, an award-winning user interface enhancement. PowerDrawers streamlined and improved many sub-optimal features of Windows to make it more usable. Winner – PC World – #1 Best Utility World Class Award, Windows Magazine – #1 Best in Class
Playboost Customer Engagement Web App
Redesigned the user experience of Neverblue’s Playboost as a web-based app to increase user engagement with online games. The redesign expanded Playboost’s reach to more users across browsers and platforms with a desktop presence allowing expansion into a profitable game center.
Gillian Ruemke-DouglasUX Content Strategist, CSNR
A clear communicator, Bill is a trusted member of our user experience team who can handle both the technical and written side of content management. Clients feel well taken care of and he’s been able to navigate through the needs of a variety of perspectives to deliver a solid product.
Larry McJunkinRose City Software
In all the projects on which we worked together, Bill's contributions were never anything less than perfect.
John RafuseGlobal Biz Development
Bill always produces world class products and software. He IS the resource for products and utilities.
Aaron GreengrassSenior DevOps Engineer, Sys Admin
I enjoyed working with Bill, and would do so again. He's very good at actual development and team integration. He's one of the professionals, and it shows in the way he gets the work done.
Ryan FransenSenior Dev, KIXEYE
Bill has an exceptional ability to turn a concept into something spectacular - A true software visionary. Bill continues to be at the top of his game, inspiring those around him.
Mark HowSwell Co-founder
Bill takes big complex problems & creates innovative, effective, scalable, solutions. He has deep, powerful insights into design and UX.
Bill has the capacity to embrace strategy and brand, and embed them in products. He executes efficiently with a great attitude that allows for intelligent evolution.
Joel DiamondAssoc of Software Professionals
Bill authored massively successful apps and later did great work with us for Microsoft and Netscape. His creativity and innovative creative skills are superlative to anyone I've come across.
Available for contract or full-time work in the U.S., Canada or anywhere else.
Bill’s UX Blog
bill A T dynamickarma D O T com